Privacy Policy

Effective date: 2025-12-12

Novtra HK Limited (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share and protect your information when you visit our website or make purchases at tokyoname.com .

By using our website or shopping with us, you agree to the practices described in this privacy policy.

1. Data we collect

We collect the following personal data from users:

• Identity and contact information: Name, email address, telephone number, delivery address
• Payment details: Card details or other payment information required to process orders
• Technical data: IP address, device information
• Analytics and tracking data: Data collected through analytics tools and the Facebook pixel
• Cookies: Cookies that are necessary for website functionality and analytics

We do not use cookies for retargeting or advertising purposes.

2. Purpose of the processing of personal data

We process your personal data for the following purposes:

1. Order processing and delivery: To process your purchase, manage orders and deliver goods
2. Customer Support: To answer inquiries and resolve issues
3. Fraud prevention and security: To detect and prevent fraud
4. Marketing (optional): To send newsletters or promotional information if you have given your consent
5. Website analysis and improvement: To analyze website traffic, improve our services, and monitor performance

3. Legal basis for processing (GDPR)

We process personal data based on the following legal grounds:

• Contract fulfillment: Necessary to fulfill orders and provide our services
• Consent: When you have consented to receive marketing communications
• Legitimate interest: Fraud prevention, analysis, website improvement and security
• Legal obligation: Data storage for accounting and tax purposes according to Estonian law

4. Sharing of personal data

We only share your personal data with third parties when necessary to provide our services:

• Transportation and delivery partners: To fulfill orders and handle deliveries
• Payment service providers: For secure payment processing

We do not share your personal data with marketing platforms or other third parties.

5. Storage time

We store your personal data:

• Until your order is completed, including delivery and handling of any disputes
• Up to 7 years to the extent required for accounting and tax purposes under Estonian law

After this period, your data will be securely deleted or anonymized.

6. Cookies and tracking

We use cookies and tracking technologies for the following purposes:

• Ensuring website functionality
• Analysis purposes via the Facebook pixel

No cookies are used for retargeting or third-party advertising.

7. International transfers of personal data

All personal data is stored and processed within the European Union (EU) .
We do not transfer your personal data to countries outside the EU.

8. Your rights under GDPR

You have the following rights regarding your personal data:

1. Access: Request a copy of the personal data we process about you
2. Correction: Request correction of incorrect or incomplete information
3. Deletion: Request deletion of your personal data (subject to legal obligations)
4. Restriction of processing: Request restriction of how we process your data
5. Data portability: Get your data in a structured, commonly used and machine-readable format
6. Objection: Object to certain processing, including marketing
7. Withdraw consent: Withdraw your consent at any time without affecting previously lawful processing.
8. Complaints: Submit a complaint to a supervisory authority (e.g. the Swedish Data Protection Authority – IMY)

To exercise your rights, please contact us at: info@tokyoname.com

9. Security of your data

We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss, alteration or disclosure.

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time.
Updated versions will be posted on tokyoname.com with the effective date indicated. We recommend that you review the policy regularly.

11. Contact information

For questions, comments or inquiries regarding this privacy policy or the processing of personal data, please contact:

Novtra HK Limited
Office 3906, 39th Floor, 99 Queen’s Road Central, Hong Kong

Email: info@tokyoname.com